For those who want to create great advertising, there’s no shortage inspiring commercials. Apple 1984 makes everybody’s Top 10 List. Daisy reportedly gave Lyndon Johnson the 1964 presidential election. For tug-at-the-heartstrings emotion, there’s a 1979 Coca Cola commercial featuring Mean Joe Green.
But the same year that Daisy was winning presidential elections, another campaign launched in a low interest category. A very low interest category. And you won't find a commercial in that category that had a more immediate and lasting impact than this (anything but a) classic.
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Forty years in a business that kicks most writers out in five and ages the rest out in ten. Can't say I ever mastered agency politics, but I did learn a few things about writing.