Falling in Love with a Famously Bad Ad Campaign

For those who want to create great advertising, there’s no shortage inspiring commercials. Apple 1984 makes everybody’s Top 10 List.[1] Daisy reportedly gave Lyndon Johnson the 1964 presidential election.[2] For tug-at-the-heartstrings emotion, there’s a 1979 Coca Cola commercial featuring Mean Joe Green.[3]

But the same year that Daisy was winning presidential elections, another campaign launched in a low interest category. A very low interest category. And you won't find a commercial in that category that had a more immediate and lasting impact than this (anything but a) classic.

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