Unfortunately, it doesn't pay to put out a print edition of Running from the Witness Protection Program. The book is too short. However, you don't need a Kindle device to read it (or any Kindle book). All you need is an up-to-date smartphone, tablet or computer.
Step 1: Download the Free Kindle App
Amazon makes more money on Kindle books than they do on Kindle devices. You can find the Kindle app in the Apple App Store and on Google Play. You can also download Kindle reader apps for your Mac or PC. The app is free.
Step 2: Sign into your Amazon Account with the Kindle App
You don't need a separate Kindle account to read Kindle books. Log in to the app with your Amazon username and password. (As of today, you can read my book for free if you take free trial Kindle Unlimited offer, but you have to remember to cancel before the trial is up.)
Step 3: Buy the Kindle Book on the Amazon Website
This is where the experience gets a little clunky. Ebooks are digital products and Apple and Google want a piece of the action for any digital product that's sold through their platforms. Platform is a fancy way of saying the Amazon and Kindle smartphone apps. In fact, the apps won't even give you an option to buy the book.
To get around that roadblock, go to the Amazon website using a web browser (Safari, Chrome, Firefox, etc.) Log into your account, search "Running from the Witness Protection Program" and buy the book. You'll then be able to read it on the Kindle app.
In fact, if you use the web browser on your smartphone to buy the book, the book will be available on your device instantaneously.
Step 4: Launch the Kindle App and Navigate to the Library
If you purchased the book on a smartphone or tablet with the Kindle app,, Amazon will offer to take you right to the book on the device. Or you can wait for later. The book will be in the Library section of the Kindle app. Now you can open it and read it.
And candidly, you're probably better off reading it on the app than a Kindle eReader device. I personally find that my iPhone and iPad give me a smoother and more intuitive reading experience than my Kindle device. (Feel free to disagree; that's just my opinion.)
Enjoy the book. Let me know if you have any questions.
On September 12, 2001, I faced one of the greatest challenges of my professional career. I had to polish a series of humorous radio commercials—less than 24 hours after watching the twin towers collapse from my office in midtown Manhattan.
Thousands of people died. News stations were delivering a nonstop orgy of explosions and fear. And there I was, crafting a woman’s complaint about the romantic failings of her technology infrastructure.
Not only did it seem unimportant. It was unimportant.
If you’re a writer today whose assignment is anything but the Ukraine, you may be feeling the way I felt that morning.
How do you get through situations like this? With empathy. That is, whatever you feel for the victims of the tragedy, you extend the empathy to your audience.
They’re getting same horrific alerts, hearing the same sad news and watching the same shocking videos that you are. In a world where the competition for eyeballs can sensationalize a mosquito, coverage of real news and tragedy is over the top.
You can give your audience relief from the relentless pounding of bad news.
In horrific times, even the most experienced chef may crave a new recipe. The simplest clothes shopper might try on a new style. And even the most jaded CIO could be ready for a chuckle.
That S— on your desk could be somebody’s gold.
If you were to walk into my house on any given night around 7 p.m., you might find my wife engaged in an activity so provocative and perverse, regulators banned it from British advertising: washing the dinner dishes.
Continues on LinkedIn >>
A few months ago, I was looking at some work by a copywriter who was about to lose his job. When I met him the next day and saw how young he was, I felt bad. I don’t know if today’s environment could afford him a challenging opportunity that I had at his age--
Continues on LinkedIn >>
For those who want to create great advertising, there’s no shortage inspiring commercials. Apple 1984 makes everybody’s Top 10 List. Daisy reportedly gave Lyndon Johnson the 1964 presidential election. For tug-at-the-heartstrings emotion, there’s a 1979 Coca Cola commercial featuring Mean Joe Green.
But the same year that Daisy was winning presidential elections, another campaign launched in a low interest category. A very low interest category. And you won't find a commercial in that category that had a more immediate and lasting impact than this (anything but a) classic.
Continues on LinkedIn >>
Forty years in a business that kicks most writers out in five and ages the rest out in ten. Can't say I ever mastered agency politics, but I did learn a few things about writing.