MARK SPECTOR WRITES
  • Home
  • Content
    • Advertising
    • Other Things >
      • Grip By Mark Spector >
        • The Point Is...
  • Contact
  • Blog
Picture

Falling in Love with a Famously Bad Ad Campaign

6/7/2017

0 Comments

 
For those who want to create great advertising, there’s no shortage inspiring commercials. Apple 1984 makes everybody’s Top 10 List.[1] Daisy reportedly gave Lyndon Johnson the 1964 presidential election.[2] For tug-at-the-heartstrings emotion, there’s a 1979 Coca Cola commercial featuring Mean Joe Green.[3]

But the same year that Daisy was winning presidential elections, another campaign launched in a low interest category. A very low interest category. And you won't find a commercial in that category that had a more immediate and lasting impact than this (anything but a) classic.

Continues on LinkedIn >>
0 Comments



Leave a Reply.

    Mark Spector

    Forty years in a business that kicks most writers out in five and ages the rest out in ten. Can't say I ever mastered agency politics, but I did learn a few things about writing.

    Archives

    June 2022
    March 2022
    December 2017
    June 2017

    Categories

    All
    Advertising
    Learning From The Masters
    Writing Life

    RSS Feed

Mark_Spector_Writes_Advertising_And_Other_Things
Mark Spector is your ideal copywriter if a) you market complex B2B technology or financial products, b) you need your content to deliver measurable results, c) you have a reasonable (but not agency-size) budget, d) you're nice, and e) you have a sense of humor.

Home

Content

Contact

© 2010–2022 Mark Spector • All marketing content samples are works for hire, copyrights owned by respective clients

  • Home
  • Content
    • Advertising
    • Other Things >
      • Grip By Mark Spector >
        • The Point Is...
  • Contact
  • Blog